The HOMOCO x Kum & Go Collection Celebrates Pride Month
Michael Hemsworth — June 18, 2021 — Social Good
The HOMOCO x Kum & Go collection has been unveiled by the brands in celebration of Pride Month to offer consumers with a stylish yet socially beneficial range of garments. The limited-edition clothing range is only available for purchase through HOMOCO's online store and includes swim trunks along with matching camp shirts. A portion of the proceeds from the collaboration will be donated to the Transgender Law Center.
Kum & Go CEO Tanner Krause spoke on the new HOMOCO x Kum & Go collection saying, "Kum & Go is proud to work with HOMOCO on this special project for Pride Month. As two leaders whose great-grandparents both started convenience stores, this one felt especially on brand for us. We also love their vision that aligns so closely with our own: creating an environment that celebrates sustainability, inclusivity, and joy."
Image Credit: Twitter
Kum & Go CEO Tanner Krause spoke on the new HOMOCO x Kum & Go collection saying, "Kum & Go is proud to work with HOMOCO on this special project for Pride Month. As two leaders whose great-grandparents both started convenience stores, this one felt especially on brand for us. We also love their vision that aligns so closely with our own: creating an environment that celebrates sustainability, inclusivity, and joy."
Image Credit: Twitter
Trend Themes
1. Pride-themed Collaborations - Brands can collaborate to create pride-themed collections and donate a part of the proceeds to organizations that support the LGBTQ+ community.
2. Online-only Limited-edition Collections - Brands can launch online-only limited-edition collections to create a sense of exclusivity and drive online sales.
3. Fashion for a Cause - Creating fashion collections for a cause can establish a deeper connection with customers who support the same cause, leading to increased brand loyalty.
Industry Implications
1. Fashion Retail - Fashion retailers can create limited-edition collections for a cause to attract customers and increase sales.
2. Convenience Stores - Convenience stores can partner with fashion brands to create pride-themed collections and celebrate diversity and inclusivity.
3. Nonprofit Organizations - Nonprofit organizations can collaborate with fashion and retail brands to create collections for a cause and increase their reach and fundraising efforts.
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