The ChapStick Love Wins Lip Balm Supports the It Gets Better Project
Michael Hemsworth — June 4, 2021 — Marketing
References: chapstick & drugstorenews
The ChapStick Love Wins lip balm is being launched by the brand in time for Pride Month to provide consumers with a sweet option when it comes to keeping lips hydrated. The lip balm boasts a cotton candy flavor that is non-tinted and perfect for consumers of all genders to try out, while also featuring a formula that is free from parabens. The product will help to soften and protect the lips for a smooth texture with regular use.
The ChapStick Love Wins lip balm will be available for purchase throughout the month of June and will see 10% of the profits from the sale of the product being donated to the It Gets Better Project. This will help to uplift LGBT youth around the world to feel empowered and connected.
The ChapStick Love Wins lip balm will be available for purchase throughout the month of June and will see 10% of the profits from the sale of the product being donated to the It Gets Better Project. This will help to uplift LGBT youth around the world to feel empowered and connected.
Trend Themes
1. Inclusive Beauty Products - The growth in demand for products with a message of inclusivity and diversity creates disruptive innovation opportunities to design and produce beauty products suitable for everyone.
2. Philanthropic Product Lines - Charity is an important part of today’s business landscape, creating incredible opportunities to develop and market charitable product lines that align with corporate social responsibility goals.
3. Flavored Lip Balms - The impressive demand for scented, flavored or color changing lip balms creates disruptive innovation opportunities to develop and market lip balms based on unique customer preferences and trends.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has the potential of generating several disruptive innovation opportunities by offering inclusive, diverse, and philanthropic products, suitable for customers of all genders, ages and identities.
2. Charity and Advocacy - Charity and advocacy organizations can explore disruptive innovation opportunities to team up with major beauty and personal care brands to create philanthropic product lines that contribute to important causes and make a difference.
3. Food and Beverage - The food and beverage industry can explore disruptive innovation opportunities by developing food and beverage products based on customers preferences, such as flavored lip balms, to provide new and exciting product lines to consumers.
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