Harper's Bazaar March 2010 Shows Glamour in ‘Global Warming'
Venessa Fisher — February 10, 2010 — Fashion
References: harpersbazaar & fashionising
War, drugs, poverty and human crisis are happening all around us and are now even portrayed in the pages of high-fashion magazines. The Harper’s Bazaar March 2010 issue covers ‘Global Warming’ by featuring leggy-beauty Eniko Mihalik in utility-style jackets, khaki shorts, and ankle boots to hike her way through the desert plains.
Who knew a woman holding a gas can and clipboard could look so stylish and keep that perfect poof in place? I don’t think people will be thinking of “Global Warming" in quite the same way after this.
Who knew a woman holding a gas can and clipboard could look so stylish and keep that perfect poof in place? I don’t think people will be thinking of “Global Warming" in quite the same way after this.
Trend Themes
1. Activism Fashion - Fashion lines and editorial content show social, political, and environmental issues, and consumers are more compelled to support them.
2. Utility Clothing - Fashion designers and retailers are featuring clothing that gives the wearer a utilitarian and functional look.
3. High Fashion for Survival - Fashion editorial content showcases high-end brands and clothing for survival and adventure in a transformative and stylish way.
Industry Implications
1. Fashion Industry - The industry is embracing social activism and utility clothing to appeal to the growing trend of socially and environmentally conscious consumers.
2. Outdoor Industry - The industry is collaborating with fashion designers to create a fusion of style and function for consumers who seek adventure and the outdoors.
3. Marketing and Advertising - Agencies can incorporate activism and survival themes in fashion and editorial content to engage audiences and generate awareness of social and environmental issues.
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