'SurvivaBall' is a (Satirical) Solution to Global Warming Fears
Katie Cordrey — October 2, 2009 — Eco
References: theyesmen.org & usnews
The newest model of SurvivaBall, the X7, is a global warming and disaster protection device that’s not for sale, not even at the advertised $100 million per copy price tag.
That’s because the SurvivaBall is the brainchild of the culture jamming Yes Men, a group of activists who practice what they call, identity correction by pretending to be powerful people and spokespersons for sell-known organizations like Halliburton offering technical solutions to all types of global problems.
Yes Men solutions are elaborate fakes and are all about drawing attention to corporate greed and deception and the fluff that passes as solutions for the general population. Some of their in-person spoof presentations have been so convincing that people have actually wanted to buy the imaginary products they’re pitching. They’ve even gone so far as to have fake newspapers printed and distributed to make their point.
That’s because the SurvivaBall is the brainchild of the culture jamming Yes Men, a group of activists who practice what they call, identity correction by pretending to be powerful people and spokespersons for sell-known organizations like Halliburton offering technical solutions to all types of global problems.
Yes Men solutions are elaborate fakes and are all about drawing attention to corporate greed and deception and the fluff that passes as solutions for the general population. Some of their in-person spoof presentations have been so convincing that people have actually wanted to buy the imaginary products they’re pitching. They’ve even gone so far as to have fake newspapers printed and distributed to make their point.
Trend Themes
1. Culture Jamming - Disruptive innovation opportunity: Explore creative ways to challenge corporate greed and deception by using satire and hoaxes.
2. Activist Entrepreneurship - Disruptive innovation opportunity: Develop products or services that draw attention to social, environmental, and political issues while promoting positive change.
3. Identity Correction - Disruptive innovation opportunity: Utilize impersonation and satire to expose the shortcomings of influential organizations and propose alternative solutions.
Industry Implications
1. Social Activism - Disruptive innovation opportunity: Create platforms, technologies, or campaigns that mobilize people to address social and environmental issues effectively.
2. Creative Marketing - Disruptive innovation opportunity: Design unconventional marketing strategies that challenge traditional advertising techniques and captivate audience attention.
3. Media and Entertainment - Disruptive innovation opportunity: Produce satirical content or experiences that generate public discourse around pressing global issues and expose systemic problems.
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