Supermodels Take it Off for 350.org and Global Warming
Last week on Oct 24, 2009, the International Day of Climate Action was recognized by 350.org and people in 181 countries, at over 5,200 events around the world. Supporters gathered to address the climate crisis issue and request strong action from our leaders.
The “350” signifies the safe number of carbon dioxide in the atmosphere. According to climatologists, what’s been referred to as “global warming” has tipped us into 390ppm for Co2 in the atmosphere - which is too high.
To encourage interest, participation and encourage supporters to seek a major global shift in addressing the climate crisis, models were used to get the message out and share exactly how “hot” things are getting on the planet.
The “350” signifies the safe number of carbon dioxide in the atmosphere. According to climatologists, what’s been referred to as “global warming” has tipped us into 390ppm for Co2 in the atmosphere - which is too high.
To encourage interest, participation and encourage supporters to seek a major global shift in addressing the climate crisis, models were used to get the message out and share exactly how “hot” things are getting on the planet.
Trend Themes
1. Climate Crisis Awareness - Disruptive innovation opportunity: Develop innovative campaigns and promotions to raise awareness about climate change and encourage action.
2. Activism Through Art - Disruptive innovation opportunity: Combine art and activism to engage audiences and inspire them to take action on global issues like climate change.
3. Creative Messaging Strategies - Disruptive innovation opportunity: Explore unconventional ways to deliver important messages about climate change, such as using models and nudity to attract attention.
Industry Implications
1. Environmental Advocacy Organizations - Disruptive innovation opportunity: Embrace new technologies and creative marketing approaches to effectively communicate and mobilize supporters for climate change.
2. Fashion and Modeling Industry - Disruptive innovation opportunity: Collaborate with environmental organizations to leverage the power of fashion and modeling to raise awareness about climate change.
3. Advertising and Marketing Industry - Disruptive innovation opportunity: Develop innovative and attention-grabbing campaigns that use unconventional messaging strategies to promote climate change action.
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