From Superhero Ads to Comic Book Fashion
Josh Triantafilou — April 30, 2012 — Pop Culture
Originally, comic book characters were unambiguously nerdy; yet, as evidenced by these avengers-inspired innovations, what was dweeb-worthy is now geek-chic.
Perhaps this can be attributed to the seemingly constant stream of big-budget, blockbusting Hollywood movies or maybe it is due to the expansion of a more individualistic culture that embraces quirky personalities rather than shuns them; whatever the case may be, superhero-themes have crept their way into anything and everything from advertising to pop-art to fashion.
However, comic-book characters do offer many appealing aesthetic qualities as well. They are often cast in bright, clashing colors that would make even the most street fashion-savvy hipster blush. Also, male superheros usually look like they spend a lot of time at the gym while female superheros tend to have more curves than a Frank Gehry building. Perhaps such aesthetics account for at least some of the hype around the upcoming Avengers movie.
Perhaps this can be attributed to the seemingly constant stream of big-budget, blockbusting Hollywood movies or maybe it is due to the expansion of a more individualistic culture that embraces quirky personalities rather than shuns them; whatever the case may be, superhero-themes have crept their way into anything and everything from advertising to pop-art to fashion.
However, comic-book characters do offer many appealing aesthetic qualities as well. They are often cast in bright, clashing colors that would make even the most street fashion-savvy hipster blush. Also, male superheros usually look like they spend a lot of time at the gym while female superheros tend to have more curves than a Frank Gehry building. Perhaps such aesthetics account for at least some of the hype around the upcoming Avengers movie.
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