DVF Channels Wonder Woman (UPDATE)
lourdes sanchez bayas — October 23, 2008 — Luxury
References: dvf & fashionista
Fashion tycoon Diane Von Furstenberg, in collaboration with Warner Brothers, has unveiled her Wonder Woman-inspired comic book to promote her holiday collection.
Illustrated by Konstantin Kakanias, the kitschy DC comics called “Be the Wonder Woman You Can Be†features the adventures of Diva, Viva and Fifa.
The proceeds from this campaign will go to Vital Voices, which is a charity devoted to empowering women worldwide.
Implications - As technology continues to improve and change the world at an incredible pace, consumers are becoming unsettled by that change and look towards familiar products as a source of comfort. As such, there's been an increase in nostalgia-themed goods. Corporations looking to satiate consumers' need for the familiar and comfortable should incorporate iconic and recognizable imagery into the design elements of their products.
Illustrated by Konstantin Kakanias, the kitschy DC comics called “Be the Wonder Woman You Can Be†features the adventures of Diva, Viva and Fifa.
The proceeds from this campaign will go to Vital Voices, which is a charity devoted to empowering women worldwide.
Implications - As technology continues to improve and change the world at an incredible pace, consumers are becoming unsettled by that change and look towards familiar products as a source of comfort. As such, there's been an increase in nostalgia-themed goods. Corporations looking to satiate consumers' need for the familiar and comfortable should incorporate iconic and recognizable imagery into the design elements of their products.
Trend Themes
1. Nostalgia-themed Goods - Corporations looking to satiate consumers' need for the familiar and comfortable should incorporate iconic and recognizable imagery into the design elements of their products as a disruptive innovation opportunity.
2. Collaborative Comic Book Promotions - Collaborations between fashion brands and popular comic book characters offer an opportunity for disruptive innovation by merging two different industries and appealing to a wider audience.
3. Empowering Women Through Fashion - Fashion brands can create disruptive innovation opportunities by aligning with charitable organizations like Vital Voices to support social causes and empower women through their products.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage nostalgic motifs and iconic imagery to offer disruptive innovation in their product designs, catering to consumers' need for familiarity and comfort.
2. Entertainment - Collaborations between fashion brands and popular comic book characters present a disruptive innovation opportunity for the entertainment industry, bringing together two distinct worlds to create unique promotional campaigns.
3. Charitable Organizations - Charitable organizations focused on empowering women, such as Vital Voices, can explore partnerships with fashion brands as a disruptive innovation strategy to create positive social impact and raise awareness for their cause.
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