This Avengers Target Promo is Made of Pencils and Pop Cans
Josh Triantafilou — April 29, 2012 — Marketing
References: guyseese & behance.net
This Avengers Target promo demonstrates why the advertising agency Wieden + Kennedy, Portland are at the top of its game. The promotion centers around statues of the Avengers made from common items found in every Target store. Pencils, chocolate bars and pop cans are just a few of the products that have been precisely and meticulously arranged into full size comic book heroes.
These installations provide Target with a number of marketing benefits. First, they align the retail giant towards the buzz surrounding the upcoming Avengers movie; second, they appeal to kids (and kids at heart) with the imaginative life-size statues; lastly, the statues advertise other Target products because they are made of these products.
These installations provide Target with a number of marketing benefits. First, they align the retail giant towards the buzz surrounding the upcoming Avengers movie; second, they appeal to kids (and kids at heart) with the imaginative life-size statues; lastly, the statues advertise other Target products because they are made of these products.
Trend Themes
1. Imaginative Product Installations - Creating life-size statues made from common store products offers an opportunity for businesses to captivate audiences and generate buzz.
2. Marketing Through Pop Culture - Aligning advertising efforts with popular movies or entertainment franchises presents a chance for brands to leverage existing fan bases and engage with potential customers.
3. Product-integrated Promotions - Using unique, product-centric advertising strategies allows companies to showcase their offerings in creative and entertaining ways, thereby increasing brand exposure.
Industry Implications
1. Retail - Retailers can leverage product installations to create immersive experiences within their stores, attracting customers and driving sales.
2. Advertising - The integration of pop culture into advertising campaigns presents opportunities for agencies to create highly engaging and memorable content for their clients.
3. Consumer Goods - By incorporating their products into promotional installations, consumer goods companies can effectively promote their offerings while creating unique experiences for consumers.
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