‘The Avengers' Toys "R" Us Wallpaper Art is Savvy Adverti
Josh Triantafilou — April 16, 2012 — Marketing
References: toysrus & geektyrant
Toys “R” Us recently released a series of desktop wallpapers, available for free download from their website, as way to promote a line toys in advance of the movie, ‘The Avengers.’ This is a keen move by the toy giant for a couple of reasons.
First, the company demonstrates it understands how kids and people in general prefer to interact with the Internet; that is, cheaply and visually.
Second, the actual wallpaper art is of high quality. These are not quickly sketched characters found in some dollar-store rag. The illustrations have more in common with professionally composed oil paintings. A few of them border on photo-realistic. All of them incorporate a visceral sense of movement and power. Given these features, it makes sense for people to go to the Toys “R” Us website and get the real deal rather than download some sub-standard picture from Google Images.
First, the company demonstrates it understands how kids and people in general prefer to interact with the Internet; that is, cheaply and visually.
Second, the actual wallpaper art is of high quality. These are not quickly sketched characters found in some dollar-store rag. The illustrations have more in common with professionally composed oil paintings. A few of them border on photo-realistic. All of them incorporate a visceral sense of movement and power. Given these features, it makes sense for people to go to the Toys “R” Us website and get the real deal rather than download some sub-standard picture from Google Images.
Trend Themes
1. Free Desktop Wallpapers - Opportunity for brands to utilize free desktop wallpapers as a savvy advertising tool.
2. Visual Interaction - Recognition of the preference for visually engaging content creates opportunities for businesses to capture consumer attention.
3. High-quality Artwork - Utilizing professional-grade illustrations and artwork in promotional materials can enhance brand perception and attract customers.
Industry Implications
1. Toy Retail - Toy companies can employ free desktop downloads as a creative promotional strategy to engage their target audience.
2. Advertising - Advertising agencies can explore the use of visually compelling desktop wallpapers as an innovative marketing tactic.
3. Digital Design - Graphic designers can leverage the demand for high-quality illustrations in creating visually appealing desktop wallpapers.
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