Vacation Created a Cleaner, Safer Version of Classic Baby Oil for Tanning
Laura McQuarrie — May 5, 2023 — Fashion
References: vacation.inc & instagram
While baby oil is a widely available product, Vacation makes baby oil for tanning especially appealing with high-performing SPF actives, naturally derived oils and a lightweight, safe formula. The brand’s Baby Oil SPF 30 is a reef-safe, cruelty-free and vegan product that’s available in travel-ready packaging made with recycled materials.
This luxurious self-tanning product reinvents baby oils of the past with a cleaner, high-performance formula and SPF 30, all the while delivering an “enviable” shine that mimics the result of using classic baby oils. This nourishing formula contains jojoba, bisabolol and calendula, as well as aromatic chamomile, rose and jasmine.
As a brand with aesthetic packaging, 80s-inspired marketing and products designed to be "leisure-enhancing,” Vacation wins over consumers by tapping into their desire for nostalgia, fun and self-care.
This luxurious self-tanning product reinvents baby oils of the past with a cleaner, high-performance formula and SPF 30, all the while delivering an “enviable” shine that mimics the result of using classic baby oils. This nourishing formula contains jojoba, bisabolol and calendula, as well as aromatic chamomile, rose and jasmine.
As a brand with aesthetic packaging, 80s-inspired marketing and products designed to be "leisure-enhancing,” Vacation wins over consumers by tapping into their desire for nostalgia, fun and self-care.
Trend Themes
1. Spf-enhanced Baby Oils - There is potential for natural and high-performance SPF actives in the baby oil industry.
2. Eco-friendly Packaging - Sustainable packaging made with recycled materials is an appealing trend for consumers.
3. Leisure-enhancing Products - Products designed to enhance leisure activities are in demand in the market.
Industry Implications
1. Skincare - The skincare industry can tap into the demand for natural and eco-friendly products, as well as products that cater to leisure activities.
2. Baby Products - Innovations in the baby product industry can focus on combining safety with leisure, by offering SPF-enhanced products in sustainable packaging.
3. Sustainable Packaging - The sustainable packaging industry has an opportunity to cater to the growing demand for eco-friendly packaging materials and designs.
5.1
Score
Popularity
Activity
Freshness
