Brands incentivize children to develop skills outside of the internet
Trend - Brands are introducing new experiences to foster the creative growth of Generation Alpha consumers. These experiences promote hands-on engagement with the physical world, encourage real-time social interactions, and inspire exploration of their surroundings without using digital devices.
Insight - As Generation Alpha's presence in the digital realm grows, brands are recognizing the need to balance screen time with real-world engagement. To address this, these organizations are now launching in-person events and activities designed to engage Gen Alpha in a different, more tactile way. Businesses that meet the desire for screen-free activities can attract parents and children who prioritize tangible skills and real-world experiences.
Insight - As Generation Alpha's presence in the digital realm grows, brands are recognizing the need to balance screen time with real-world engagement. To address this, these organizations are now launching in-person events and activities designed to engage Gen Alpha in a different, more tactile way. Businesses that meet the desire for screen-free activities can attract parents and children who prioritize tangible skills and real-world experiences.
Workshop Question - How can your brand engage with its target audience beyond digital campaigns?
Trend Themes
1. Screenless Toys - The focus on toys that require no screens and instead encourage cognitive and physical development offers an appealing distraction from the digital saturation.
2. Hybrid Outdoor Play - Leveraging the mechanics and appeal of video gaming to create outdoor activities combines the best aspects of screen-based play and physical engagement.
3. Creative Skill Workshops - In-person and virtual workshops that emphasize creativity and hands-on skills provide experiential learning opportunities and foster real-world engagement.
Industry Implications
1. Toy Manufacturing - Innovative approaches to toy design that prioritize screen-free, tactile play experiences are gaining traction among conscientious parents.
2. Edtech - Hybrid learning solutions that merge digital familiarity with physical activity are reshaping educational experiences for young learners.
3. Retail & Events - Community-focused events and workshops hosted by brands offer immersive and educational experiences, enhancing customer engagement.
4 Featured, 35 Examples:
59,558 Total Clicks
Date Range:
Jul 23 — Apr 24
Trending:
This Year and Warm
Consumer Insight Topics:
