Heinz Vintage Drip Adorns Secondhand Streetwear with Ketchup
Laura McQuarrie — September 5, 2022 — Marketing
References: thredup & designtaxi
Clothing that's irreparably stained is often seen as ruined but Heinz is changing minds with its Heinz Vintage Drip collection. This exclusive 157-piece collection was made possible in partnership with the online resale platform ThredUP and it features second-hand streetwear and designer pieces intentionally stained with ketchup.
Heinz Vintage Drip speaks to the 62% of Gen Z and Millennials who search for thrifted items before purchasing new items. And with this collection, Heinz is attempting to introduce "a new iconic symbol" in the form of a ketchup stain.
The eco-friendly capsule collection features sizes from XXS to XXL and 100% of the proceeds from sales will go towards supporting Rise Against Hunger and its work to provide global hunger relief.
Heinz Vintage Drip speaks to the 62% of Gen Z and Millennials who search for thrifted items before purchasing new items. And with this collection, Heinz is attempting to introduce "a new iconic symbol" in the form of a ketchup stain.
The eco-friendly capsule collection features sizes from XXS to XXL and 100% of the proceeds from sales will go towards supporting Rise Against Hunger and its work to provide global hunger relief.
Trend Themes
1. Sustainable Fashion - Heinz Vintage Drip taps into eco-friendly fashion through recycling and upcycling.
2. Intentional Damage - Heinz Vintage Drip showcases a design trend of creating purposeful and intentional damage on clothing items.
3. Thrift Culture - Heinz Vintage Drip caters to the growing trend of thrift culture amongst Gen Z and Millennials.
Industry Implications
1. Fashion and Apparel - Heinz Vintage Drip offers opportunities for innovation in sustainable, upcycling, and alternative design techniques within the fashion and apparel industry.
2. Food and Beverage - Heinz Vintage Drip showcases the potential of food and beverage industry partnerships with fashion in creating unique marketing and branding initiatives.
3. Non-profit - Heinz Vintage Drip highlights the potential for non-profits to collaborate with corporations in fundraising through unique and creative initiatives.
7
Score
Popularity
Activity
Freshness