Bread & Butter Wines is introducing a new wine campaign that's free from overused wine tropes so that people can feel good about choosing and enjoying a bottle of wine. The Don’t Overthink It campaign complements the simple and aesthetically pleasing Bread & Butter packaging, which is straightforward on its own.
This new wine campaign from Bread & Butter Wines is launching during a year when life has become more complicated and uncertain than ever, and the marketing campaign offers a reminder for people to keep it simple, no matter the occasion. As the holiday season approaches, people will be faced with unique new scenarios and challenges when it comes to celebrating but Bread & Butter Wines reminds people to take it one decision at a time.
Uncomplicated Wine Campaigns
Bread & Butter Wines Wants to Make Choosing & Enjoying Wine Easy
Trend Themes
1. Simplified Wine Branding - There is an opportunity to disrupt the wine industry by simplifying branding and marketing efforts to appeal to people looking for easy and uncomplicated wine choices.
2. Anti-overthinking Campaigns - Marketing campaigns that encourage people to not overthink their choices can disrupt the industry and appeal to individuals who are looking for quick and easy decisions.
3. Minimalistic Packaging - There is potential to disrupt the wine industry by providing wine with simple and aesthetically pleasing packaging, which can grab the attention of people who don't want to spend time decoding complex packaging.
Industry Implications
1. Wine - Simplified branding and anti-overthinking campaigns can benefit the wine industry by making it easy for people to choose and enjoy wine.
2. Marketing - Marketing efforts that focus on minimalistic branding and messaging can disrupt the marketing industry by offering a new trend of simplicity and ease.
3. Packaging - The wine packaging industry can benefit from a trend towards minimalistic packaging, which can appeal to consumers who don't want to be overwhelmed with complex designs and information.