Super Impulse teamed up with iconic trading card company Topps to introduce Wacky Packages Minis, a new line of 3D products based on iconic stickers. Wacky Packages was originally introduced in the 60s and over the decades that followed, fans have enjoyed being able to collect spoofs of popular household products. Now, the 2D parody stickers are being reimagined as 3D items to tap into the current popularity of mini collectibles.
In all, there are 66 minis to collect, including six styles that are ultra-rare and pearlescent. Inspired by pop culture, the collection includes models of Ghoul Scout Cookies, Captain Crud and Bandache and more that play off of familiar household products. In a blind package, there are five minis, an Original Wacky Packages sticker and a collector checklist.
Sticker-Inspired Mini Collectibles
Wacky Packages Minis are Based on Classic Topps Stickers
Trend Themes
1. Mini Collectibles - The popularity of mini collectibles highlights an opportunity for businesses to repackage existing products in smaller, more collectible forms.
2. Reimagining Nostalgia - Businesses can leverage nostalgia among consumers by reimagining iconic products from previous decades in new and exciting forms.
3. Blind Packaging - Blind packaging, or packs where the contents are unknown until opened, presents an opportunity for businesses to create a sense of excitement and surprise for consumers.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the trend of mini collectibles and create new product lines that feature collectible, miniature versions of popular toys.
2. Trading Card Industry - Like Topps, companies in the trading card industry can partner with brands to create mini collectibles based on iconic stickers or cards.
3. Food Industry - The food industry can take inspiration from the Wacky Packages Minis collection and create novelty products inspired by popular snacks or treats.