The Vive Hard Seltzer cocktails have been announced by the Braxton Brewing Co. as a new lineup of refreshments for consumers that respond to the increasing demand for light artisan libations.
The cocktails are crafted using Pure Kentucky Artisan Water and maintain a restrictive profile that contains just 100 calories and two grams of carbs. The drinks will launch in early 2019 in four refreshing flavor options including Lime, Mango, Grapefruit and Dragonfruit, which all feature a 5% ABV.
The Vive Hard Seltzer cocktails were explained by Co-Founder and CEO at the Braxton Brewing Co., Jake Rouse, who said, "There's no doubt that today's customer is changing the way they consume alcoholic beverages. We had a long talk with our team about this move and couldn't be more thrilled to bring to life a brand that celebrates the passion and craft that we bring to our beer every day to Vive - a hard seltzer celebrating Kentucky's amazing water and a better-for-you alcoholic beverage."
Artisan Water Seltzer Cocktails
The Vive Hard Seltzer Contains 100 Calories and Two Grams of Carbs
Trend Themes
1. Artisanal Hard Seltzers - Crafting hard seltzers with unique flavors and low calorie profiles for health-conscious consumers.
2. Healthy Alcoholic Beverages - Developing low calorie and low carb cocktail options for the health and wellness market.
3. Crafted Flavorful Cocktails - Incorporating artisanal, handmade ingredients to create flavorful and refreshing cocktails.
Industry Implications
1. Beverage - Beverage companies can innovate by creating new hard seltzer products with unique, artisanal flavors and low calorie profiles.
2. Alcohol - Alcohol companies can take advantage of the health and wellness market by producing low calorie and low carb beverages, like hard seltzers.
3. Hospitality - Hospitality outlets can offer crafted cocktails with unique and flavorful ingredients, like artisanal water, to appeal to health-conscious consumers.