In place of large celebrations and destination ceremonies, couples have been turning to alternative ways to tie the knot in 2020—and many have gone the route of getting married via virtual platforms. Specialty retail jewelry chain Jared launched a virtual platform of its own to help couples enjoy their special day as part of its #LoveCantWait campaign. Now, Jared is partnering with Ben Higgins, the former star of The Bachelor, who will be officiating the free virtual wedding experience for three couples.
To have Ben host their ceremony, couples are being asked to submit why they want The Bachelor star to officiate their wedding. To make the virtual wedding celebrations as special as can be, Jared has a dedicated I Do Crew that helps to provide everything from stying to dancing tips.
Celeb-Officiated Virtual Weddings
A Star of The Bachelor is Enhancing Jared's Virtual Platform
Trend Themes
1. Virtual Weddings - The rising trend of virtual weddings due to the limitations on large gatherings and destination ceremonies presents opportunities for innovative platforms and services.
2. Celebrity Officiation - The trend of celebrity officiation in virtual weddings opens up possibilities for collaborations between brands, celebrities, and virtual wedding platforms.
3. Specialized Wedding Services - The demand for specialized services like styling and dancing tips in the context of virtual weddings creates a niche market for innovative service providers.
Industry Implications
1. Virtual Event Platforms - The rise of virtual weddings calls for innovative platforms that offer immersive and interactive experiences for virtual ceremonies, receptions, and guest interactions.
2. Celebrity and Influencer Marketing - The trend of celebrity officiation in virtual weddings presents opportunities for brands to leverage the influence and reach of celebrities in their marketing strategies.
3. Wedding Services and Planning - The demand for specialized services in virtual weddings, such as styling and dancing tips, creates opportunities for service providers to cater to the unique needs of virtual ceremonies.