Unilever unveiled a range of antiperspirant and deodorant wipes to help on-the-go consumers easily swipe their underarms, neck and chest with products that provide fresh, 24-hour odor protection. The new releases include products from five Unilever brands, including Dove, Dove Men+Care, Degree Women, Degree Men and AXE. These portable wipes are pre-moistened, alcohol-free and are packaged with built-in lids to lock in freshness.
With research that supports the fact that 50% of people apply deodorant multiple times in a day, these convenient wipes were developed to deliver freshness and remove sweat whether one is preparing for a meeting at work, leaving the gym or anything in between.
The pre-moistened towelettes are offered in scents like cucumber and green tea, white flowers and lychee, as well as Cool Rush, with some varieties that feature moisturizers for added comfort.
Alcohol-Free Deodorant Wipes
These Deodorant and Antiperspirant Wipes Deliver Lasting Freshness
Trend Themes
1. Alcohol-free Deodorant Wipes - Convenient wipes that provide fresh, 24-hour odor protection and remove sweat on-the-go.
2. Portable and Pre-moistened - Wipes that are easy to carry and use, perfect for those who are always on-the-go.
3. Variety of Scents and Moisturizers - Wipes available in different fragrance options and some include moisturizers for added comfort.
Industry Implications
1. Personal Care - Innovative products in the personal care industry that cater to the convenience and freshness needs of consumers.
2. Travel and Tourism - Products that are travel-friendly and cater to the needs of frequent travelers who require freshness on-the-go.
3. Fitness and Wellness - Wipes that are ideal for individuals who engage in physical activities and need instant freshness and sweat removal.