The Toronto Raptor Puts Dove Men+Care Deodorant to the Test
Georgia Wray Norsten — March 18, 2025 — Marketing
Dove's 'Men+Care Full Body Deodorant' is changing the game in men’s care, proving that odour protection goes beyond just the armpits. With only 1% of sweat originating from underarms, Dove Men+Care is tackling full-body freshness with a dermatologist-tested formula designed for pits, privates, feet, and beyond -- keeping men fresh, comfortable, and confident for up to 72 hours.
To put its power to the test, Dove Men+Care enlisted the one Toronto icon who sweats the most -- none other than the Toronto Raptors’ beloved mascot, the Raptor. From high-flying court stunts to a night out on the town, the Raptor took the deodorant on a full-body sweat challenge, proving its all-day odor protection in real time. Whether in action-packed arenas or packed subway cars, the Raptor stayed fresh, inviting fans to put it to the sniff test.
Available in spray and stick formulas with soothing scents like Shea Butter & Cedar and Marine & Blue Cypress, Dove Men+Care Full Body Deodorant is now at major retailers.
Image Credit: Dove
To put its power to the test, Dove Men+Care enlisted the one Toronto icon who sweats the most -- none other than the Toronto Raptors’ beloved mascot, the Raptor. From high-flying court stunts to a night out on the town, the Raptor took the deodorant on a full-body sweat challenge, proving its all-day odor protection in real time. Whether in action-packed arenas or packed subway cars, the Raptor stayed fresh, inviting fans to put it to the sniff test.
Available in spray and stick formulas with soothing scents like Shea Butter & Cedar and Marine & Blue Cypress, Dove Men+Care Full Body Deodorant is now at major retailers.
Image Credit: Dove
Trend Themes
1. Full-body Deodorant Revolution - Brands are expanding deodorant usage beyond underarms to meet demands for full-body freshness, redefining hygiene products for comprehensive personal care.
2. Mascot Influence in Marketing - Utilizing well-known mascots like the Toronto Raptors' Raptor is becoming an effective strategy to engage customers and showcase product reliability in dynamic environments.
3. Extended Fragrance Durability - Deodorant products boasting long-lasting scent profiles are carving a niche in the market, addressing consumer desires for sustained freshness throughout diverse daily activities.
4. Sweat-science-driven Products - The science behind sweat distribution is driving innovation in personal care, focusing on formulas that target sweat-prone areas beyond traditional zones.
Industry Implications
1. Men's Personal Care Products - The men’s hygiene sector is witnessing an evolution as brands innovate to cater to men's growing interest in diversified personal care routines and long-lasting freshness.
2. Sports and Endorsement Advertising - Sports marketing, revitalized by popular figures and mascots, is creating impactful advertisement campaigns that resonate with target audiences through experiential demonstrations.
3. Retail Beauty and Health Sections - Retailers are offering an expanded range of men’s body care options, creating opportunities for differentiated shelf space and consumer buying experiences in-store and online.
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