SIG’s SIGCUBATOR program identified the innovation in Tiptoh and the Belgian start-up is now bringing a new range of pea protein beverages to market. The Belgian market largely consists of soy and almond drinks currently and Tiptoh is expected to introduce great new options for consumers who want to avoid or reduce their consumption of dairy products.
The pea protein beverages can be found in varieties like Original, Chocolate and Unsweet, all of which are packaged in SIG’s square base 1,000 ml carton packs. These cartons feature polymers that are used to laminate the paperboard for a more sustainable use of packaging materials. Through the SIGCUBATOR program, Tiptoh was introduced to Olympia Dairy as a manufacturing partner.
Pea Protein Beverages
Tiptoh is Diversifying the Belgian Market's Dairy-Free Drinks
Trend Themes
1. Pea Protein Beverages - The introduction of pea protein beverages as an alternative to traditional dairy products presents a disruptive innovation opportunity for the plant-based food and beverage industry.
2. Alternative Proteins - The growing popularity of alternative proteins like pea protein represents a disruptive innovation opportunity for the food and beverage industry as a whole to diversify their product offerings and cater to changing consumer preferences.
3. Sustainable Packaging - The use of sustainable packaging materials like polymers presents a disruptive innovation opportunity for the packaging industry to meet consumer demand for environmentally friendly products.
Industry Implications
1. Plant-based Food and Beverage - The introduction of pea protein beverages provides a disruptive innovation opportunity for the plant-based food and beverage industry to expand its product offerings and cater to changing consumer preferences for non-dairy alternatives.
2. Food and Beverage Manufacturing - The growing popularity of alternative proteins like pea protein presents a disruptive innovation opportunity for food and beverage manufacturers to diversify their product offerings and capitalize on changing consumer preferences.
3. Packaging - The use of sustainable packaging materials like polymers presents a disruptive innovation opportunity for the packaging industry to meet consumer demand for environmentally friendly products and reduce the environmental impact of packaging waste.