Danone GetPRO Comes in 11 Options with Up to 25-Grams of Protein
Michael Hemsworth — September 8, 2023 — Lifestyle
The Danone GetPRO dairy snack range is being launched by the brand in the UK and Ireland to provide health-conscious consumers with a delicious way to increase their intake of protein.
The product range includes 11 varieties to choose from that each contain between 15 and 25-grams of protein per serving. The products include yogurts, puddings, drinks and mousses that are great for snacks or desserts, and also have a low fat content or 0% with no added sugars.
Category Director at Danone UK&I Tom Hickton spoke on the Danone GetPRO dairy snack range saying, "We noticed there was a genuine consumer need for great tasting, high-protein products that could support consumers on their fitness journey – and GetPRO is here to do just that. GetPRO will tap into the ever-growing protein segment here in the UK, cementing Danone’s leadership as the number one branded manufacturer in the yogurt category.”
The product range includes 11 varieties to choose from that each contain between 15 and 25-grams of protein per serving. The products include yogurts, puddings, drinks and mousses that are great for snacks or desserts, and also have a low fat content or 0% with no added sugars.
Category Director at Danone UK&I Tom Hickton spoke on the Danone GetPRO dairy snack range saying, "We noticed there was a genuine consumer need for great tasting, high-protein products that could support consumers on their fitness journey – and GetPRO is here to do just that. GetPRO will tap into the ever-growing protein segment here in the UK, cementing Danone’s leadership as the number one branded manufacturer in the yogurt category.”
Trend Themes
1. Protein-enriched Dairy Products - Protein-Enriched dairy products offer health-conscious consumers a delicious and convenient way to increase their protein intake.
2. Low-fat High-protein Snacks - Low-fat high-protein snacks meet the demand for healthier snack options that provide a significant amount of protein.
3. Growing Protein Segment in the UK - The growing protein segment in the UK offers an opportunity for brands like Danone to establish themselves as leaders in the yogurt category.
Industry Implications
1. Dairy Industry - The dairy industry can take advantage of the trend towards high-protein dairy snacks to create innovative products that cater to health-conscious consumers.
2. Snack Industry - The snack industry has the potential to disrupt the market by offering low-fat high-protein snacks that meet the demand for healthier snack options.
3. Fitness Industry - The fitness industry can tap into the growing protein segment by promoting the consumption of protein-enriched dairy products as part of a healthy and active lifestyle.
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