These new THIS products have been announced by the plant-based food company as its latest and greatest offerings that are slated to arriving into the UK market in 2025. The products include THIS Isn't Chicken Kyiv and THIS Isn't Chicken Wings, which come chilled and frozen, respectively. The products are headed to Sainsbury's locations where shoppers can pick them up January 1 before they head to ASDA and Morrisons locations later in the month.
CEO of THIS Mark Cuddigan commented on the latest THIS products saying, "Whether you’re fully plant-based or just plant curious this Veganuary, get ready, because THIS™ changes everything. We’re always pushing the boundaries when it comes to plant-based food innovation and our new Kyiv and frozen wings give consumers meat-free options that don’t compromise on flavour or texture. It’s delicious, it’s nutritious, and it’s a step closer to a world where animals aren’t food."
Meat-Free New Year Meals
The Latest THIS Products Offer New Takes on Classics
Trend Themes
1. Flavorful Plant-based Options - The growing consumer demand for flavorful meat-free alternatives is driving innovation in plant-based food products that prioritize both taste and texture.
2. Convenient Meal Solutions - With the introduction of chilled and frozen meat-free meals, there is an emerging trend towards convenient plant-based meal solutions suitable for busy lifestyles.
3. Sustainable Eating Choices - Consumers are increasingly seeking sustainable eating choices, with plant-based innovations reshaping the future of food consumption and reducing reliance on animal products.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry is rapidly evolving, offering new opportunities for companies to develop products that appeal to both dedicated vegans and those exploring alternative diets.
2. Frozen Food Market - Innovations in frozen plant-based products are transforming the frozen food market, creating fresh opportunities for brands pursuing the expansion of their product lines.
3. Grocery Retail Sector - The grocery retail sector is being transformed as more brands introduce plant-based products, providing retailers an opportunity to attract diverse consumer demographics eager for new meat-free options.