THIS Partners With BrewDog to Create Skin-On Vegan Chicken Wings
References: brewdog & vegconomist
UK-based hyper-realistic meat alternative producer THIS has collaborated with brewery and pub chain BrewDog to launch Europe's first skin-on vegan chicken wings. Setting itself apart, THIS focuses on replicating darker cuts like wings and thighs, offering a distinctive texture in the plant-based market. Priced affordably at 25p per wing, these culinary delights come paired with a choice of three delectable sauces: Buffalo, Korean BBQ, or Dragon Spice.
Crafted from soy, pea protein and THIS' innovative olive oil-based fat technology, the wings boast a crispy seaweed-based "skin" for an authentic taste and texture akin to traditional chicken wings.
“Whole-cut animal meat products, such as chicken wings and legs, have a complex three-dimensional architecture in which protein fibres are bound together by a network of connective tissue and intramuscular fat,” said Luke Byrne, R&D Director at THIS. “This structure provides juiciness and incredible texture when eaten — which we’ve now been able to mimic.”
Image Credit: BrewDog
Crafted from soy, pea protein and THIS' innovative olive oil-based fat technology, the wings boast a crispy seaweed-based "skin" for an authentic taste and texture akin to traditional chicken wings.
“Whole-cut animal meat products, such as chicken wings and legs, have a complex three-dimensional architecture in which protein fibres are bound together by a network of connective tissue and intramuscular fat,” said Luke Byrne, R&D Director at THIS. “This structure provides juiciness and incredible texture when eaten — which we’ve now been able to mimic.”
Image Credit: BrewDog
Trend Themes
1. Hyper-realistic Meat Alternatives - THIS focuses on replicating darker cuts like wings and thighs, offering a distinctive texture in the plant-based market.
2. Skin-on Plant-based Products - THIS' skin-on vegan wings feature a crispy seaweed-based 'skin' for an authentic taste and texture akin to traditional chicken wings.
3. Affordable Culinary Delights - Priced affordably at 25p per wing, THESE skin-on vegan wings come paired with a choice of three delectable sauces: Buffalo, Korean BBQ, or Dragon Spice.
Industry Implications
1. Plant-based Food - THIS' hyper-realistic meat alternatives cater to the growing demand for plant-based options.
2. Food Manufacturing - The development of innovative plant-based fat technology by THIS opens up new possibilities for creating realistic plant-based meat products.
3. Brewing and Pubs - BrewDog's collaboration with THIS to offer skin-on vegan chicken wings demonstrates the potential for breweries and pubs to expand their plant-based options and attract a wider customer base.
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