THIS Isn't Chicken Thighs Have a Faux Skin Made with Seaweed
Michael Hemsworth — May 6, 2024 — Lifestyle
References: this.co & vegconomist
THIS Isn't Chicken Thighs are the latest creation from the UK-based brand positioned as the first product of its kind that aims to deliver a hyper-realistic experience for diners. The product is crafted with three patent-pending technologies that are capable of replicating the structure of meat in a variety of ways to achieve a fibrous texture with juiciness to boot. The plant-based chicken even features a seaweed layer that replicates the texture and structure of chicken skin for a truly authentic experience.
CEO Mark Cuddigan commented on THIS Isn't Chicken Thighs saying, "We’re reinventing the way people experience plant-based dining and we’re incredibly excited to share our latest product launch, THIS™ Isn’t Chicken Thighs. We’re on a mission to lead a revolution to change what people eat, to protect animals and the environment – and with our ridiculously delicious and nutritious plant-based food, we’ve got you covered with the ultimate plant-based chicken thigh.”
Image Credit: THIS
CEO Mark Cuddigan commented on THIS Isn't Chicken Thighs saying, "We’re reinventing the way people experience plant-based dining and we’re incredibly excited to share our latest product launch, THIS™ Isn’t Chicken Thighs. We’re on a mission to lead a revolution to change what people eat, to protect animals and the environment – and with our ridiculously delicious and nutritious plant-based food, we’ve got you covered with the ultimate plant-based chicken thigh.”
Image Credit: THIS
Trend Themes
1. Hyper-realistic Plant-based Products - Innovative brands are crafting plant-based foods with patent-pending technologies to replicate meat structure and texture for an authentic dining experience.
2. Faux Skin Replication - Utilizing ingredients like seaweed to mimic the texture and structure of animal skin in plant-based products is creating a new level of realism.
3. Revolutionizing Plant-based Dining - Companies are on a mission to transform plant-based food offerings, catering to consumer preferences for delicious, nutritious alternatives with an aim to protect animals and the environment.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry is undergoing a transformation with advancements in creating hyper-realistic products that cater to changing consumer tastes.
2. Food Technology Sector - The food technology sector is seeing disruptive innovation opportunities through the development of patent-pending technologies that replicate meat textures using plant-based ingredients.
3. Sustainable Food Production - Sustainable food production initiatives are leveraging innovative methods, such as faux skin replication with seaweed, to offer authentic plant-based alternatives and contribute to environmental protection.
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