A convergence of on-the-go snacking, plant-based protein and functional food can be found in Primark's new line of Super Shots, which are pocket-friendly snack packs that are packed with protein.
The Super Shots are filled with nuts, seeds, pulses, oats and other nutritious ingredients in sweet and savory flavors like Smoky BBQ Crunch, Salt Nā Pepper and Cocoa & Orange. In all, there are six function-driven varieties in the range, includine ones that help snackers to focus or feel energized.
These individual snack packs are rich sources of fiber and are gluten-free, making them ideal snacks to have on hand while on the go, as well as before or after working out. These affordable snacks from Primark are part of its move to make vegan convenience food both easily accessible and mainstream.
Functional Snack Packets
Primark's 'Super Shots' are Full of Plant-Based Protein Sources
Trend Themes
1. Functional Snacking - There is an opportunity for the development of functional snack products, that combine healthy ingredients with beneficial effects.
2. Plant-based Protein - Plant-based protein is becoming mainstream and products that provide high levels of plant-based protein will be in demand.
3. On-the-go Snacking - The convenience of snacking while on-the-go is a growing trend and snack products that are portable and easy to consume will be favored by consumers.
Industry Implications
1. Healthy Snacks - The healthy snack industry has a chance to incorporate functional ingredients into their products to market them as healthy and beneficial for consumer consumption.
2. Plant-based Food - The plant-based food industry can capitalize on the high demand for plant-based protein by developing products that provide high levels of protein and offer functional benefits.
3. Fitness and Health - Fitness and health industry professionals can market these products as convenient and beneficial snacks for before or after a workout, or as a quick snack during a busy day.