Consumers' love of Italian spritzes endures summer after summer, and De Soi tapped into this enduring affection by creating Spritz Italiano—a better-for-you canned version that's both convenient and refreshing.
This new addition to the line of adaptogen-packed aperitifs by Katy Perry and Morgan McLachlan takes cues from the ever-popular Aperol Spritz and shares a "harmonious blend of sweet and bitter citrus, crisp white grape, and bold gentian root, complete with rich and relaxing adaptogens L-theanine, lion's mane, and reishi mushroom." According to the brand, Spritz Italiano is ready to be paired with an assortment of summer delights, including cheeses, calamari, bruschetta with tomato and basil, and Margherita pizza.
This new flavor is featured in the brand's Summer Spritz Pack, which features other fan-favorite light and refreshing non-alcoholic aperitifs.
Adaptogenic Italian-Style Spritzes
De Soi's Spritz Italiano Features Lion's Mane and Reishi
Trend Themes
1. Adaptogenic Beverages - With the inclusion of adaptogens like lion's mane and reishi, beverages are evolving to offer not just refreshment but also potential health benefits.
2. Non-alcoholic Aperitifs - The rise of non-alcoholic aperitifs provides a sophisticated alternative for consumers seeking flavorful yet alcohol-free drink options.
3. Convenient Canned Cocktails - Canned versions of classic cocktails meet the consumer need for convenience while maintaining the taste and experience of traditional mixed drinks.
Industry Implications
1. Functional Foods and Beverages - Functional foods and beverages are incorporating adaptogens to create health-focused products aimed at enhancing consumer well-being.
2. Alcohol-free Beverage Industry - The alcohol-free beverage market is growing rapidly, catering to a demand for drinks that offer complex flavors without the effects of alcohol.
3. Ready-to-drink Segment - The ready-to-drink segment sees innovation with the introduction of premium canned cocktails that promise both convenience and a gourmet experience.