First of all, the concept of spreadable cheese is a mouthwatering one; the accessibility of simply scooping dairy deliciousness onto your sandwich with no effortful slicing required just sounds too good to be true. Now, combine this with a solid product name and aesthetically appealing packaging, and you've got a game-changing grocery item.
The containers of Melt Cheese are similar to those for yogurt or pints of ice cream, but they contain cheesy flavor favorites such as onions and garlic, curry and bacon. The consumer can be confident in the quality of such enticing ingredients because the branding design by Arthur William Presser is tidy and contemporary. A solid color circle signifies the variety while a subtle checkered backdrop evokes memories of pleasant picnics.
Convenient Cheese Tubs
This Spreadable Cheese Packaging Makes the Product Even More Appealing
Trend Themes
1. Spreadable Cheese Packaging - Innovative packaging for spreadable cheese is a trend that presents opportunities for disruption in the food packaging industry.
2. Convenient Food Products - Convenience-focused food products like Melt Cheese are becoming increasingly popular and companies can innovate in the way they package and market them.
3. Premium Ingredients and Branding - Combining premium ingredients with aesthetically pleasing branding, as seen with Melt Cheese, is a trend that presents opportunities for disruptive innovation in the dairy and gourmet food industries.
Industry Implications
1. Food Packaging Industry - Innovative spreadable cheese packaging solutions like those seen with Melt Cheese present opportunities for disruption within the food packaging industry.
2. Convenience Food Industry - Convenience-focused food products like Melt Cheese have potential for disruptive innovation in industries centered around convenience foods.
3. Dairy and Gourmet Food Industries - Premium ingredients and aesthetically pleasing branding, as seen with Melt Cheese, present opportunities for disruptive innovation in the dairy and gourmet food industries.