Elevated Fruity Mineral Waters

S.Pellegrino Essenza is an Elegant, Refreshing Wine Alternative

People who are looking to decrease the amount of soda and alcohol they consume are turning to refreshing, flavorful and texture-rich alternatives like sparkling water—and S.Pellegrino Essenza is a line of flavored mineral water products that has the potential to be enjoyed as a stand-in for wine.

When it comes to enjoying these products, the brand recommends pairing the S.Pellegrino Essenza Lemon & Lemon Zest with shellfish, fresh greens and seasonal fruit, while the Dark Morello Cherry & Pomegranate naturally complements chocolate desserts and red meat—much like classic white and red wine pairings. The third and final S.Pellegrino Essenza flavor, Tangerine & Wild Strawberry, falls somewhere between the other two, offering an option that matches the intensity of medium-flavored dishes like fresh pasta and sautéed vegetables.
Trend Themes
1. Flavored Mineral Water - The trend of flavored mineral water is growing, providing opportunities for new innovative products.
2. Alternative to Soda and Alcohol - The trend of people seeking alternatives to soda and alcohol is growing, highlighting opportunities to create new refreshing and satisfying beverages.
3. Wine Alternatives - The trend of using mineral water as a stand-in for wine is emerging, creating opportunities to develop new products that match the flavor and complement food pairings.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of flavored mineral water and alternative beverages to create innovative and desirable products.
2. Health and Wellness Industry - The health and wellness industry can tap into the trend of people seeking healthier beverage options and offer low-calorie, refreshing products.
3. Hospitality Industry - The hospitality industry can offer mineral water as a substitute for wine, catering to customers who want a non-alcoholic, sophisticated drink experience.

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