Just in time for the Fourth of July, Chili's is rolling out a boozy new Margarita Of The Month called the 'Southern Back Porch 'Rita.' Made with both tequila and whiskey, this drink is the perfect way to kick off a long weekend this summer.
Chili's new Southern Back Porch 'Rita starts with unsweetened iced tea, which is then infused with fresh sour mix and mango puree. As for booze, the drink is blended with both Southern Comfort Whiskey and Lunazul Blanco Tequila. Despite the inclusion of two different spirits, the drink is priced at just $5. According to the brand, "Long, hot July days call for a margarita with true Southern charm" and the new Southern Back Porch 'Rita is essentially "Southern hospitality in a margarita glass."
Iced Tea-Based Margaritas
Chili's 'Southern Back Porch 'Rita' is Made with Tequila and Whiskey
Trend Themes
1. Iced Tea-based Alcoholic Beverages - The incorporation of iced tea in alcoholic beverages presents a trend of unique and refreshing flavor combinations.
2. Blended Spirits - Combining different spirits in cocktails offers a trend of innovative and complex flavor profiles.
3. Margarita of the Month - The concept of a monthly rotating margarita creates a trend of excitement and anticipation for customers.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers have the opportunity to create and market iced tea-based alcoholic beverages that cater to the demand for refreshing and unique flavor profiles.
2. Alcoholic Beverage Retail - Retailers specializing in alcoholic beverages can capitalize on the trend of blended spirits by offering a wide variety of cocktails with unique flavor combinations.
3. Bar and Restaurant - Bars and restaurants can leverage the concept of a monthly rotating margarita to attract customers and keep their menu fresh and exciting.