SmartSweets products have been upgraded with a new and improved recipe that aims to elevate them even further from a simple, low-sugar treat into a true competitor against high-sugar alternatives.
The brand has announced an upgrade to its top-selling flavors including Sourmelon Bites, Sweet Fish, Peach Rings and Sour Blast Buddies, which are now reported to be fruitier and juicier. The products also boast brighter, bolder colors with a softer and fresher texture. The sour candy options are also reported to have a stronger level of sour power to satisfy cravings for tangy treats. The products all maintain the signature 92% less sugar than alternatives rating.
Founder Tara Bosch spoke on the updated SmartSweets products saying, "Since our launch in 2016, SmartSweets has led the better-for-you candy industry through our relentless commitment to innovation and our dedication to our community. This recipe evolution is a testament to our community's invaluable feedback and is a game-changer in meeting the evolving preferences of the broadest range of candy lovers while delivering on our promise to Kick Sugar, Keep Candy."