England-based spirit label Slingsby has announced the launch of an all-new ready-to-drink canned cocktail: Slingsby Solo: Vodka, Lime, & Soda. The new drink will join the brand's Slingsby Solo range, which is currently comprised of six gin-based cocktails.
What this means is that the new Slingsby Solo: Vodka, Lime, & Soda will be the first canned cocktail product to be offered by the brand that uses vodka as a base. Of course, the refreshing beverage arrives just in time for the warm weather, which is why the company is banking on it becoming a "hit this summer."
"It’s an exciting time for Slingsby to be launching our new vodka cans, both as we see the demand for British vodka rising and as we come into summer when people are looking for refreshing ready-to-drink options," said Slingsby co-founder Marcus Black.
Canned Vodka Lime Cocktails
Slingsby Launches Its New 'Slingsby Solo: Vodka, Lime, & Soda'
Trend Themes
1. Ready-to-drink Cocktails - The launch of Slingsby Solo: Vodka, Lime, & Soda shows a growing trend in the ready-to-drink cocktail market.
2. Canned Cocktails - Slingsby's new canned cocktails offer a convenient and portable way for consumers to enjoy their favorite cocktail flavors on-the-go.
3. Expansion of Beverage Offerings - Slingsby's expansion into vodka-based canned cocktails shows the potential for other spirit labels to diversify their beverage offerings.
Industry Implications
1. Alcohol Beverage Industry - The new Slingsby Solo: Vodka, Lime, & Soda product launch reflects a growing trend in the alcoholic beverage industry towards pre-made cocktails.
2. Packaged Goods Industry - Slingsby's new canned cocktails showcase the potential for innovation in the packaged goods industry to offer convenient and portable beverage options.
3. Food and Beverage Retail Industry - As the demand for ready-to-drink cocktails rises, retailers in the food and beverage industry can capitalize on the opportunity to offer a wider variety of pre-made cocktail options to consumers.