Inspired by the wild success of Trader Joe's Everything But The Bagel Sesame Seasoning Blend, which is particularly popular among Millennials, Field Trip created a seasoned beef jerky that also delivers the taste of an everything bagel. This new product sets itself apart as the first-of-its-kind "Everything" jerky and it will stay this way, as Field Trip has trademarked the use of "everything" and "everything bagel" as they relate to meat snacks.
The all-natural, nitrate-free grass-fed beef jerky strips are flavored with simple ingredients like various fruit juices, soy sauce, apple cider vinegar and naturally, the exact same kinds of seeds that can be found on an everything bagel.
As Trader Joe's viral seasoning blend proved, consumers are interested in experiencing the flavors of an everything bagel in exciting new ways, including everything from salad dressings and croissants to chips.
Bagel-Flavored Jerky Snacks
Field Trip's Seasoned Jerky Shares the Taste of an Everything Bagel
Trend Themes
1. Bagel-flavored Jerky Snacks - A new trend in the snack industry that offers consumers the taste of a popular breakfast food in a convenient, high-protein format.
2. Trademarking Flavors - A trend of companies trademarking specific flavor combinations to protect their unique product offerings from competitors.
3. Savory Snack Innovation - An increasing trend of companies venturing beyond traditional snacking flavors and experimenting with new savory options.
Industry Implications
1. Snacks and Convenience Foods - This industry can capitalize on the trend of offering unique, unconventional flavors of jerky and other high-protein snacks to cater to the growing demand of on-the-go indulgence.
2. Food and Beverage Manufacturing - This industry can innovate by experimenting with new savory flavor profiles and creating unique seasoning blends to trademark and offer to consumers.
3. Health and Wellness - This industry can capitalize on the trend of high-protein, all-natural, and nitrate-free meat products to offer healthier snacking options that appeal to both fitness-conscious individuals and consumers seeking healthier, more natural snack options.