The Synergy Flavours rum flavour range is being launched by the brand in the UK as a series of beverage flavorings targeted towards the alcohol industry as well as low and no alcohol products. The range includes three profiles including white, dark and spiced that are inspired by the spirit itself alongside the Strawberry Daiquiri, Pina Colada and Mojito cocktails. The various flavors are targeted towards elevating the taste of rum flavors in a variety of alcoholic beverages like ready-to-drink (RTD) varieties and will work well in scenarios where a boost is required like with low and no alcohol options.
European Category Development Manager Tom Cleghorn commented on the Synergy Flavours rum flavour range saying, "Rum is a great addition to our spirit flavour range, given its popularity and flexibility for use in a wide array of cocktails. The new flavours will support manufacturers from both a cost optimisation perspective, in light of increases to duty on off-trade spirits outlined in the UK’s Autumn budget announcements, and also from an innovation perspective, as consumers seek out new products and formats, but don’t want to compromise on taste."
Rum-Inspired Beverage Flavorings
The Synergy Flavours Rum Flavour Range Has Six Varieties
Trend Themes
1. Alcohol-free Spirits - The rise of alcohol-free spirits creates a platform for creative beverage offerings that maintain complex flavor profiles without the alcohol content.
2. RTD Cocktails - Ready-to-drink cocktails are gaining traction, providing convenient options with sophisticated, high-quality flavors for consumers.
3. Flavored Beverages - Innovative flavored beverages offer an avenue to enhance consumer experiences with unique and unexpected taste combinations.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can diversify product lines with enhanced flavor options to attract discerning consumers.
2. Alcohol Production - Alcohol producers have opportunities to innovate with new flavor profiles that can appeal to variety-seeking consumers.
3. Non-alcoholic Drinks - The non-alcoholic drinks sector can expand by adopting sophisticated flavors traditionally found in alcoholic beverages to meet growing demand.