The art installation aptly titled Rubbertree by Marc ter Horst is made out of a bunch of car tires. The artist doesn't try to hide this fact at all. Instead of artistically rending the rubber material into a realistic depiction of a tree, ter Horst keeps each tire intact to show exactly where the material came from.
Rubbertree by Marc ter Horst was designed for the Make a Forest project, which "is a creative response to the need to preserve trees and change the way we think about dealing with our environment, locally and globally, in a sustainable and conscious way," according to the Type-B website. This eye-opening art installation debuted during the Dutch Design Week, Eindhoven.
Car Tire Shrubs
Rubbertree by Marc ter Horst Shows the Need to Preserve Forests
Trend Themes
1. Upcycled Art - There is an emerging trend of creating art installations using recycled materials, such as car tires.
2. Sustainable Design - The use of sustainable materials in art and design is becoming more popular, as seen in the Rubbertree installation.
3. Environmental Awareness - The Rubbertree installation highlights the need to preserve trees and create a sustainable environment.
Industry Implications
1. Art and Design - The art and design industry can explore opportunities to create unique installations using upcycled materials.
2. Automotive - The automotive industry can embrace the concept of upcycling tires and explore innovative ways to repurpose them.
3. Sustainability - The sustainability industry can promote the use of recycled materials in various sectors, including art and design.