These new Round Barn Distillery RTD cocktails have been launched by the brand as a series of convenient libations perfect for consumers to try out this summer that don't skimp on flavor or quality. The canned ready-to-drink (RTD) cocktails come in four flavors including Strawberry Margarita, Lemon Elderflower Vodka Soda, Moscow Mule and Blackberry Gin Gimlet, which are each crafted with Round Barn's spirits. The canned cocktails come in with a 7% ABV and a low-calorie recipe, which positions them as perfect for consumers seeking out a bar-quality refreshment.
CEO and Owner of Moersch Hospitality Group Matthew Moersch spoke on the Round Barn Distillery RTD cocktails saying, "We are thrilled to introduce our new ready-to-drink canned cocktails. With our premium spirits, these cocktails offer a superior taste and quality that stand out in the market, while still being low in calories and perfect for any summer occasion."
Bar-Quality Canned Cocktails
These Round Barn Distillery RTD Cocktails Come in Four Flavors
Trend Themes
1. Low-calorie Alcoholic Beverages - Consumers are increasingly seeking out low-calorie options that don't compromise on flavor or quality, creating opportunities for innovative RTD beverages.
2. Premium RTD Cocktails - There is a growing market for ready-to-drink cocktails crafted with high-quality spirits, highlighting consumer demand for premium yet convenient drink options.
3. Seasonal Flavor Offerings - Introducing seasonally-themed flavors like Strawberry Margarita and Lemon Elderflower meets summer consumer preferences, driving seasonal product innovation.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is witnessing a surge in demand for premium and low-calorie ready-to-drink cocktails, suggesting a shift in consumer drinking habits.
2. Convenience Foods and Drinks - The rise of canned cocktails reflects a larger trend within the convenience food and drink sector, where on-the-go, high-quality options are becoming increasingly essential.
3. Health and Wellness - The integration of low-calorie options into traditionally high-calorie alcoholic beverages aligns with the health and wellness industry's push towards healthier lifestyle choices.