In recent months, modern restaurant concepts have referenced pop culture more often than ever before. Greek designer Anna Trympali's conceptual restaurant embodies this idea and is an homage to 1961 Audrey Hepburn film 'Breakfast at Tiffany's' and Deep Blue Something's 1995 single of the same name.
A modern homage to both pieces, this fictional eatery is branded with blue and white doodles and sleek typography. Designer Anna Trympali's chosen illustrations -- an homage to Deep Blue Something's band name -- consist of pizzas, chicken drumsticks and croissants, Audrey Hepburn's breakfast of choice in the iconic Breakfast at Tiffany's film.
In addition to its vivid brand identity, this restaurant also features an elegantly curated menu and branded dishware, promotional menus and takeout packaging mock-ups. As restaurant concepts continue to draw inspiration from cinema, there's no telling what other film titles will inspire themed eateries of the future.
Cinematic Restaurant Concepts
The Breakfast at Tiffany's Eatery is a Modern Homage to the Film
Trend Themes
1. Pop Culture-inspired Restaurant Concepts - Modern restaurant concepts are embracing pop culture and designing immersive dining experiences that pay homage to iconic movies, music and TV shows.
2. Branded Dining Experience - Restaurants are elevating their brand identity by creating bespoke dishware, packaging and promotional materials that reinforce their unique value proposition.
3. Nostalgia Marketing in the Food Industry - Consumer's desire for nostalgia is being leveraged by food companies to create products and experiences that tap into emotional connections to the past.
Industry Implications
1. Food and Beverage - The food industry is constantly evolving and seeking new ways to engage with customers, and pop culture-inspired restaurant concepts provide a unique opportunity to differentiate and attract customers.
2. Design and Advertising - Creating a memorable brand identity is essential for success in the crowded restaurant market, and developing branded collateral such as dishware and packaging is a key component of this strategy.
3. Film and Entertainment - Drawing inspiration from classic movies and TV shows can create exciting new opportunities for themed restaurants and immersive dining experiences.