GRÜNER MICHEL's Vegetarian Restaurant Brand Identity Borrows from Art
Jana Pijak — July 22, 2015 — Lifestyle
References: behance.net
ADDA Studio's latest restaurant brand identity project is created for vegetarian eatery GRÜNER MICHEL. The establishment's meat-free menu items are not its only claim to fame and are promoted with sketched business cards, food menus and interior decor accents that embody a charming air.
This restaurant brand identity is not only artful but is also memorable thanks to elements that attract the eye. While the eatery features a continuous use of sketched and hand-written accents -- seen on its promotional materials and even on its drink coasters -- they are displayed in varying tones of violet, beige and pale blue, straying from complete uniformity.
The eatery's overall feel blends new and old world elements and will appeal to millennial visitors with an appreciation for nostalgia.
This restaurant brand identity is not only artful but is also memorable thanks to elements that attract the eye. While the eatery features a continuous use of sketched and hand-written accents -- seen on its promotional materials and even on its drink coasters -- they are displayed in varying tones of violet, beige and pale blue, straying from complete uniformity.
The eatery's overall feel blends new and old world elements and will appeal to millennial visitors with an appreciation for nostalgia.
Trend Themes
1. Artful Branding - Opportunity for businesses to create brand identities that incorporate artistic elements to attract attention and leave a lasting impression.
2. Sketched Accents - Potential for businesses to incorporate sketched and hand-written accents in their promotional materials to add visual interest and create a unique brand identity.
3. Blending New and Old - Opportunity for businesses to blend contemporary elements with nostalgic elements to appeal to millennial consumers who appreciate a sense of nostalgia.
Industry Implications
1. Restaurant Industry - Restaurants can leverage artful branding and sketched accents to create visually appealing and unique brand identities that attract customers.
2. Design Industry - Design firms can offer services to businesses wanting to incorporate sketched accents and artful branding into their visual identity.
3. Hospitality Industry - Hotels, cafes, and bars can adopt the trend of blending new and old for interior decor to appeal to millennial consumers seeking nostalgic experiences.
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