Craft Tamale is a Mexican Restaurant with an Artisanal Feel
Jana Pijak — June 1, 2015 — Marketing
References: behance.net
Craft Tamale is a Mexican restaurant that specializes in handmade and artisanal tamales. The San Diego eatery's brand identity blends past traditions with contemporary design ideals and is vibrant in its aesthetic. While the Mexican restaurant's business cards are accented with illustrated embroidery motifs, its flour bags are displayed in a vibrant hue and feature hand-stitched details.
The restaurant's staff uniforms, in-store signage and to-go coffee containers boast a consistent and colorful design while its take-away totes and chocolate bars feature white and blue graphics that are similar in aesthetic but more subtle in color scheme.
Craft Tamale's branding is evocative of tradition and is meant to make visitors think of a safe and homey place. Their product is synonymous with Mexican heritage and is something most will enjoy at their grandmother's home.
The restaurant's staff uniforms, in-store signage and to-go coffee containers boast a consistent and colorful design while its take-away totes and chocolate bars feature white and blue graphics that are similar in aesthetic but more subtle in color scheme.
Craft Tamale's branding is evocative of tradition and is meant to make visitors think of a safe and homey place. Their product is synonymous with Mexican heritage and is something most will enjoy at their grandmother's home.
Trend Themes
1. Artisanal Branding - Opportunity for restaurants and food businesses to incorporate artisanal branding with a contemporary twist to make their products stand out.
2. Vibrant Aesthetic - Vibrant and colorful designs can help create a fun and inviting atmosphere for businesses within the food and hospitality industry.
3. Heritage-inspired Packaging - Incorporating traditional and heritage-inspired designs into product packaging can evoke feelings of nostalgia and comfort for customers in the food industry.
Industry Implications
1. Restaurant Industry - Restaurants can distinguish themselves from competitors by incorporating unique, trendy, and consistent branding that is reflective of the traditions and heritage of their cuisine.
2. Food Industry - Food companies can set themselves apart from competitors by creating visually stimulating packaging designs that incorporate heritage-inspired motifs and illustrations.
3. Hospitality Industry - Hotels and resorts can make their guests feel more welcome and comfortable by incorporating vibrant and tasteful branding, signage, and decor in their common spaces and rooms.
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