The creation of Q Mixers Tropical Ginger Beer came out of a desire to elevate drinking experiences while offering cocktail lovers a refreshment that isn't too sweet. Jordan Silbert, Q Mixers' CEO and Founder, says that an epiphany hit, when "sipping on a tropical cocktail trying to inject some joy into my life during the depths of COVID, and being overwhelmed by how overly sweet the drink was."
This Tropical Ginger Beer puts a twist on the brand's own classic Ginger Beer with vibrant additions like real ginger, agave, mango, passion fruit and pineapple. Combined, the flavors are said to offer a strong punch of ginger that works well with the juicy tropical flavors and extra carbonation. Available exclusively at Kroger and online via Q Mixers, the Tropical Ginger Beer can be found in convenient 7.5-ounce cans.
Tropical Ginger Beers
The Q Mixers Tropical Ginger Beer Contains Mango, Passion Fruit & Pineapple
Trend Themes
1. Tropical Cocktail Mixers - The creation of Q Mixers Tropical Ginger Beer presents opportunities for developing more tropical cocktail mixers with unique flavors and less sugar.
2. Low-sugar Beverage Alternatives - Q Mixers Tropical Ginger Beer introduces a new trend for low-sugar beverage alternatives that can be marketed towards consumers who crave drinks with bold flavor profiles without the added sweetness.
3. Premium Mixers - The Q Mixers Tropical Ginger Beer is indicative of the trend for premium mixers with high-quality ingredients that can enhance the flavors of drinks and elevate drinking experiences.
Industry Implications
1. Beverage Industry - Q Mixers Tropical Ginger Beer represents a new dimension to the already thriving and growing world of the beverage industry, inspiring innovative creations and unique flavors for consumers.
2. Alcohol Industry - The emergence of Q Mixers Tropical Ginger Beer stresses the potential for innovation in the alcohol industry, as it offers premium mixers that can enhance cocktail drinking experiences.
3. Health Food Industry - Q Mixers Tropical Ginger Beer's low-sugar formulation can inspire developments in the health food industry for more alternatives for consumers who want drinks that are both healthy and flavorful.