Millions of people love coffee but not the undesirable side effects of drinking it, and Rarebird is revolutionizing the industry with the first-ever jitterless coffee. Instead of caffeine, Rarebird's coffee contains Px, the world's first caffeine replacement.
Rarebird's Px Coffee was voted 2023 Best New Product by the Specialty Coffee Association and the brand recently secured a notable patent for its innovative formulation. Rarebird is the first and only company to receive a Px Coffee Formulation patent, and it recognizes that up until now, only two types of coffee have been available to consumers: coffee with caffeine and decaf coffee without caffeine. Soon, consumers will have access to what Rarebird calls "coffee without compromise."
Feel-Good Jitterless Coffees
Rarebird's Px Coffee is Made with a Caffeine Replacement
Trend Themes
1. Jitterless Coffee Innovation - Rarebird's Px Coffee introduces a disruptive innovation by using Px as a caffeine replacement, creating a new category of coffee.
2. Patented Formulation Recognition - Securing a notable patent for its Px Coffee formulation, Rarebird paves the way for future patent-protected innovative coffee creations.
3. Specialty Coffee Association Recognition - Voted 2023 Best New Product by the Specialty Coffee Association, Rarebird sets a new standard for unique and desirable coffee offerings.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry has an opportunity to explore caffeine replacement alternatives and cater to consumers' evolving preferences for coffee products.
2. Patent Law - The patent law industry can leverage the recognition of Rarebird's patented Px Coffee formulation to further support and protect innovative beverage creations in the market.
3. Specialty Food and Beverage Retail - Specialty food and beverage retailers can capitalize on the success of Rarebird's innovative coffee to attract customers seeking unique and health-conscious products.