Torani's Pitaya Syrup Satisfies Gen Z's Desire for Culinary Tourism
Laura McQuarrie — April 10, 2024 — Lifestyle
References: torani & businesswire
Torani's ever-growing range of sauces and syrups now includes Dragon Fruit Syrup, which taps into the consumer demand for dragon fruit flavors in the ready-to-drink space, especially from Gen Z, a group with a special interest in culinary tourism, or experiencing globally inspired flavors without traveling.
"The beauty of the dragon fruit flavor is that it’s so versatile. I would compare it to a kiwi blended with a pear—not too high in acidity or cloyingly sweet; just bright and refreshing," says Andrea Ramirez, Consumer & Customer Market Insight Manager at Torani, “Café Cà Phê is even using Torani Dragon Fruit Syrup in a coffee application, which is quite unique and will be a brand-new taste experience for many customers.”
"The beauty of the dragon fruit flavor is that it’s so versatile. I would compare it to a kiwi blended with a pear—not too high in acidity or cloyingly sweet; just bright and refreshing," says Andrea Ramirez, Consumer & Customer Market Insight Manager at Torani, “Café Cà Phê is even using Torani Dragon Fruit Syrup in a coffee application, which is quite unique and will be a brand-new taste experience for many customers.”
Trend Themes
1. Dragon-fruit Flavors - Exploring the rising popularity of dragon fruit flavors in the ready-to-drink space, particularly among Gen Z consumers seeking culinary exploration.
2. Global Culinary Tourism - Catering to the demand for globally inspired flavors without physical travel, attracting adventurous consumers like Gen Z seeking new taste experiences.
3. Innovative Flavor Applications - Showcasing creative uses of dragon fruit syrup like in coffee applications, presenting novel taste profiles for customers and potential new markets.
Industry Implications
1. Beverage - Adapting to consumer preferences for exotic fruit flavors like dragon fruit in beverages, appealing to the palate of trend-conscious consumers.
2. Food Service - Responding to the demand for unique and globally inspired flavors like dragon fruit syrup in dishes and beverages, enhancing the dining experience for adventurous food enthusiasts.
3. Flavor Innovation - Exploring the potential of innovative flavor applications in various food and beverage products, leveraging the appeal of exotic tastes like dragon fruit to captivate consumer interest.
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