From cake bites to cookie-like wafers, Optimum Nutrition makes a range of protein-packed products and it is now introducing its first-ever savory ready-to-eat protein snack with ON Protein Ridges. These snacks take the form of crunchy baked whey protein squares that fall somewhere between a chip and a cracker. The Protein Ridges are coated in savory spices to create unique flavors like Sour Cream, BBQ, Honey Sriracha and Cheese.
A single, one-bag serving of ON Protein Ridges provides 15 grams of whey protein, offering a convenient way for people to fuel up on the go without feeling guilty about their snack choice. These snacks nourish with just 170 calories and only a few grams of sugar, plus they help to satisfy demand within one of the fastest-growing functional snack categories.
Baked Whey Protein Snacks
Optimum Nutrition's Protein Ridges are Coated in Savory Spices
Trend Themes
1. Protein-packed Snacks - Opportunity for more companies to create baked whey protein snacks with unique flavors and convenient servings for on-the-go consumption.
2. Savory Protein Snacks - Potential for the development of more savory ready-to-eat protein snacks that provide nourishment and satisfy the demand for functional snacks.
3. Fast-growing Functional Snack Category - Opportunity for companies to tap into the growing market of functional snacks by creating innovative and nutritious options like ON Protein Ridges.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the creation of protein-packed snacks in unique savory flavors to meet the demand for functional snacking.
2. Fitness and Nutrition - The fitness and nutrition industry can capitalize on the trend of protein-packed snacks to provide convenient and healthy options for consumers on the go.
3. Snack and Convenience Foods - Snack and convenience food companies can seize the opportunity to develop innovative and guilt-free snacks like ON Protein Ridges to cater to the growing functional snack market.