GHOST and Cinnabon Collaborated on the New GHOST Whey Protein Powder
Katherine Pendrill — March 5, 2023 — Lifestyle
References: prnewswire & foodgressing
GHOST is here to make your next protein shake taste just like your favorite dessert with the launch of its newest GHOST Whey Protein Powder.
GHOST, which is a sports nutrition brand, recently teamed up with Cinnabon to create the first official Cinnabon Protein Powder Flavor. The new GHOST Whey Protein Powder delivers the delicious taste of a freshly baked cinnamon roll, while also delivering 25 grams of protein per serving. The powder is made from a premium 100% whey protein, natural digestive enzymes, and Cinnabon's signature Makara cinnamon. There is even a GHOST VEGAN variety made with pea protein concentrate, organic pumpkin protein, and watermelon seed protein. Regardless of which option you choose, you can use the powder to incorporate the iconic taste of Cinnabon cinnamon rolls into shakes, pancakes, muffins, and more.
Image Credit: GHOST
GHOST, which is a sports nutrition brand, recently teamed up with Cinnabon to create the first official Cinnabon Protein Powder Flavor. The new GHOST Whey Protein Powder delivers the delicious taste of a freshly baked cinnamon roll, while also delivering 25 grams of protein per serving. The powder is made from a premium 100% whey protein, natural digestive enzymes, and Cinnabon's signature Makara cinnamon. There is even a GHOST VEGAN variety made with pea protein concentrate, organic pumpkin protein, and watermelon seed protein. Regardless of which option you choose, you can use the powder to incorporate the iconic taste of Cinnabon cinnamon rolls into shakes, pancakes, muffins, and more.
Image Credit: GHOST
Trend Themes
1. Flavored Protein Powders - Opportunity for collaboration between sports nutrition and food brands to create unique and delicious protein powder flavors.
2. Alternative Protein Sources - Opportunity to explore new sources of protein, such as pea, pumpkin, and watermelon seed, to cater to vegan and plant-based consumers.
3. Functional Food - Opportunity to develop protein powders with added digestive enzymes or other functional ingredients to meet the evolving health demands of consumers.
Industry Implications
1. Sports Nutrition - Opportunity to collaborate with mainstream food brands to expand flavor offerings and attract a wider audience.
2. Food and Beverage - Opportunity to tap into the growing demand for functional foods, such as protein powders with added digestive enzymes and natural ingredients.
3. Plant-based Food - Opportunity to explore alternative sources of protein and cater to the increasing demand for vegan and plant-based options in the protein powder market.
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