Protein-Rich Pretzel Snacks

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Dream Pretzels' Protein Pretzels & Pressels are Better-for-You Snacks

At Natural Products Expo West, Dream Pretzels introduced a few new protein-packed snacks, including Protein Pressels and Protein Pretzel Twists. Dream Pretzels first introduced its pressed pretzel chips a few years ago and it is now expanding upon these offerings with protein-rich, plant-based options in line with the kinds of snacks consumers are looking for today.

The protein pretzel products share five grams of protein from plant-powered sources like red lentils, white beans and green peas, which additionally offer a source of fiber. Aside from the protein and fiber that they provide, these pretzel snacks are lower in sodium than regular pretzels and have the potential to be consumed as a healthier alternative to potato chips.

Both of the light and extra crispy protein pretzel products are offered in Sea Salt flavors, with the Protein Pressels also available in a BBQ variety.
Trend Themes
1. Plant-based Snacks - The increasing demand for plant-based alternatives to traditional snacks presents an opportunity for companies to develop innovative products that meet this need.
2. Protein-packed Snacks - Consumers are increasingly looking for healthy snacks that also offer high protein content, creating a market for innovative protein snack products.
3. Low-sodium Snacks - There is a growing trend towards healthier snacking options that are lower in sodium, creating opportunities for companies to develop flavorful low-sodium snack products.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry can capitalize on the demand for healthier, more nutritious snacks by developing innovative plant-based, protein-packed, and low-sodium snack products.
2. Plant-based Food Industry - The growing trend towards plant-based diets presents an opportunity for companies in the plant-based food industry to develop innovative, high-protein snack products that appeal to this market.
3. Health Food Industry - The demand for healthier snack options, including low-sodium and high-protein snacks, creates opportunities for companies in the health food industry to develop new and innovative products that cater to this need.

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