Plant-based popcorn chicken from VFC had a presence at Natural Products Expo West and it represents the newest innovation from the UK-based company and the co-founder of Veganuary. The southern-style vegan popcorn chicken has a crispy cornflake breading and one bite at a time, it helps to take chickens out of the food system by providing a delicious alternative to popular comfort food.
The protein-packed bites are sold frozen in pouches, which makes them easy to prepare in the oven in a matter of minutes. Some of the ingredients in the plant-powered popcorn chicken's "not so secret recipe" include wheat protein, maize, garlic powder, pea starch and fibre, plus herbs, celery and leek powder.
Fans of these bites can also enjoy other Chick*n products from the brand in the form of fillets and more.
Plant-Based Popcorn Chicken Bites
VFC Vegan Popcorn Chicken is Southern Fried & Comforting
Trend Themes
1. Plant-based Comfort Food - VFC's Plant-Based Popcorn Chicken Bites represent a trend towards creating more plant-based versions of traditionally meat-based comfort foods.
2. Convenience and Frozen Foods - VFC's frozen pouch of popcorn chicken bites speaks to the trend towards convenient, easy to prepare frozen meals.
3. Innovation in Meat Alternatives - VFC's use of wheat protein, pea starch, and other plant-based ingredients in their popcorn chicken represents an innovative approach to creating meat alternatives.
Industry Implications
1. Plant-based Food Industry - VFC's popcorn chicken bites are a product of the growing plant-based food industry, which has been expanding in recent years as more consumers opt for meat alternatives.
2. Frozen Food Industry - VFC's frozen pouches of popcorn chicken bites represent a disruption in the frozen food industry, challenging traditional frozen meat products.
3. Meat Alternative Industry - VFC's innovative use of plant-based ingredients in their popcorn chicken bites speaks to the growing meat alternative industry and its focus on creating new and innovative plant-based products.