KFC China Works Together with PURROOM on a New Range of Toys
References: xiaohongshu & designtaxi
KFC in China works in collaboration with Shanghai-based pet furniture imprint PURROOM to create a 'popcorn chicken' plush toy for cats. Notably, these designs are 'Kosher for Cats' and it is shaped like popcorn but resemble the look of little chickens.
Every single plush toy is filled with catnip leaves and a bell and the flavored toy will be available for free in addition to the set meals that are ordered in-app or at restaurants in Shanghai for a limited time. The toys also come with an attachment of a fortune cookie to bring in positive wishes for the upcoming year. The assortment highlights yellow and white details with a set of eyes and a small yellow beak.
Image Credit: PURROOM
Every single plush toy is filled with catnip leaves and a bell and the flavored toy will be available for free in addition to the set meals that are ordered in-app or at restaurants in Shanghai for a limited time. The toys also come with an attachment of a fortune cookie to bring in positive wishes for the upcoming year. The assortment highlights yellow and white details with a set of eyes and a small yellow beak.
Image Credit: PURROOM
Trend Themes
1. Pet Toy Innovation - The trend of creating unique and playful pet toys with added features such as food scents and sounds can provide an opportunity for pet companies to differentiate themselves from others.
2. Fast Food Marketing Tactics for Pets - The trend of fast food companies partnering with pet brands to create exclusive pet toys with purchases can provide an opportunity to increase product sales and brand recognition.
3. Innovative Catnip Product Offerings - The trend of adding catnip leaves and other scents/flavors to pet toys can provide an opportunity to create more engaging products for pets.
Industry Implications
1. Pet Industry - Pet companies can leverage the trend of creating innovative pet toys to better meet the needs of a growing pet market and stand out from competitors.
2. Fast Food Industry - Fast food companies partnering with pet brands to create exclusive products can increase sales and brand recognition, while also tapping into a new market.
3. Toy Industry - The trend of creating innovative pet toys with unique features such as scent, sound, and flavor can provide an opportunity for toy companies to diversify their product offerings and reach new markets.
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