Peace Tea has been enjoyed by consumers since its launch in 2009 and fans have been spiking the brand's eight non-alcoholic flavors for just as long—and soon, consumers won't need to do any mixing of their own with the upcoming launch of Peace Hard Tea.
Peace Hard Tea is a new line of malt-based teas, each at 5% ABV, that will be coming to consumers as of fall 2023 in already familiar, fan-favorite flavors like Freedom of Peach, Really Really Razzy, and More Peace More Lemon.
According to a brand representative, "Hard tea is growing faster than any other beer alternative segment, and Peace Hard Tea fits right in, building on fruit-forward Peace Tea’s loyal fanbase but made for 21-plus legal-drinking age consumers."
Canned Malt-Based Teas
Peace Hard Teas are a Spiked Version of the Brand's Non-Alcoholic Teas
Trend Themes
1. Hard Tea Trend - The rise of hard tea as a popular alcoholic beverage offers an opportunity for beverage companies to introduce new malt-based tea lines like Peace Hard Tea.
2. Ready-to-drink Trend - The convenient and ready-to-drink aspect of Peace Hard Tea appeals to busy consumers searching for on-the-go alcoholic beverages.
3. Flavored Malt Beverage Trend - Peace Hard Tea's use of unique and fruity flavors aligns with the current trend of flavored malt beverages.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the ongoing trend of alcoholic tea drinks by introducing innovative malt-based tea flavors to attract consumers.
2. Alcohol Industry - Peace Hard Tea's malt-based tea offering may attract new customers to the alcohol industry who are drawn to non-traditional alcoholic beverages.
3. Convenience Industry - Convenience stores and retailers can take advantage of the ready-to-drink aspect of Peace Hard Tea and appeal to consumers seeking a convenient, on-the-go alcoholic beverage.