The Nescafe Mocha range has been expanded by the brand in the UK thanks to a partnership with Aero and Quality Street to provide consumers with a sweet treat when looking to enjoy a fresh cup of instant coffee.
The products include the new Nescafé Aero Peppermint Mocha and the Nescafé Quality Street Green Triangle Mocha, which are both crafted with fresh milk, drinking chocolate and peppermint or hazelnut flavor. The drink mixes come in at 78-calories per mug with a low-fat profile, which makes them HFSS-compliant. The drinks are vegetarian-friendly with no artificial flavors in the mix and only need to be paired with hot water to be mixed.
Marketing Director of Nescafé Soluble Coffee at Nestlé UK & Ireland Ingrid Hayes spoke on the new Nescafé Mocha products saying, "We are thrilled to be collaborating with two of our iconic Nestlé chocolate brands. These coffees combine the beloved flavours of Nescafé with the classic taste of Aero Peppermint and Quality Street Green Triangle. We are excited to bring these indulgent and unique experiences to coffee lovers."
Candy Bar-Flavored Instant Coffees
These New Nescafé Mocha Products Come in Three Flavors
Trend Themes
1. Candy-infused Beverages - Consumers' growing preference for sweet, dessert-like beverages is leading to an increased demand for candy-infused coffee drinks.
2. Low-calorie Indulgences - The incorporation of low-calorie profiles in indulgent products presents an opportunity to cater to health-conscious consumers looking for guilt-free treats.
3. Collaborative Product Innovations - Collaborations between popular consumer brands are leveraging familiar flavors to create unique and appealing new products.
Industry Implications
1. Beverage Industry - The beverage industry can explore new product lines by blending popular confectionery flavors with traditional drinks.
2. Health and Wellness Industry - Health-oriented products with indulgent flavors can appeal to those seeking balance between taste and nutrition.
3. Confectionery Industry - The confectionery industry has the potential to expand into new markets with innovative partnerships and product development.