Tc for its 'Original' and 'Gold Blend' varieties. The new 150g refill bag weighs 97% less than the 200g glass coffee jar and contains 60% less plastic than the classic lid. Customers may recycle the pack after use at more than 5000 retailers in the UK and through kerbside collection in Ireland.
"We know that Nescafé lovers are getting more concerned about the sustainability credentials of the products they consume. We are therefore really proud to launch this new coffee pack that offers our fans the same great coffee and the iconic rich aroma that they love in less packaging whilst offering better value for money," said Sophie Demoullin, marketing director at Nescafé Soluble Coffee.
Interested parties can now purchase the 'Gold Blend' refillable pouch at major retailers, while the 'Original' flavor arrives at the end of March.
Refillable Coffee Pouches
The Nescafé Brand Has Released Instant Coffee Refill Pouches
Trend Themes
1. Sustainable Coffee Packaging - Sustainable coffee packaging such as Nescafé's refillable pouches can offer a more eco-friendly alternative for customers while reducing production costs for businesses.
2. Reduced Plastic Packaging - Reducing plastic packaging for consumer goods like coffee can be a disruptive innovation opportunity for businesses looking to address consumers' growing concerns about sustainability and environmental impact.
3. Recyclable Packaging Programs - Implementing recycling programs for packaging can incentivize consumers to purchase products and provides businesses with opportunities to showcase their commitment to sustainability practices.
Industry Implications
1. Coffee - Sustainable coffee packaging can impact the coffee industry by giving customers an eco-friendly option that addresses environmental concerns and promotes better value for money.
2. Consumer Goods - Reducing plastic packaging in the production of consumer goods can provide competitive advantages for businesses by appealing to consumers who value companies with sustainable practices.
3. Waste Management - Developing recycling programs for product packaging can be a disruptive innovation opportunity in the waste management industry, offering solutions for businesses looking to reduce their environmental footprint.