Under the Natural Light brand, Natural Light Seltzer is being introduced as an affordable new kind of spiked seltzer targeted at college-aged drinkers. The flavor-forward products boasts 6% ABV and appeals to consumers who are craving a taste of something different with varieties like the mango-peach Aloha Beaches and the Catalina Lime Mixer with black cherry and lime.
Natural Light Seltzer is not only competitively priced but it is available to consumers in bulk 24-can packages, providing far more beverages to go around than conventional four-packs of hard seltzer.
To celebrate the fact that Natural Light is "crashing the seltzer party," the brand is holding the Natty Seltzer Party Crash sweepstakes to supply 100 lucky winners with 10 cases of Natural Light Seltzer.
Affordable Hard Seltzers
Natural Light Seltzer is a Fruity, Flavor-Forward, 6% ABV Beverage
Trend Themes
1. Affordable Hard Seltzers - Natural Light Seltzer introduces an affordable new kind of spiked seltzer targeted at college-aged drinkers, providing a disruptive innovation opportunity for the current premium-priced hard seltzer market.
2. Bulk Packaging - Natural Light Seltzer's bulk 24-can packages offer a disruptive innovation opportunity for the market to cater to consumers who prefer buying in bulk rather than individual hard seltzer cans.
3. Fruity and Flavor-forward - Natural Light Seltzer's fruity and flavor-forward spiked seltzers cater to consumers' cravings for something different and provide a disruptive innovation opportunity for the hard seltzer market to expand flavor offerings beyond traditional fruity and citrus flavors.
Industry Implications
1. Alcoholic Beverages - Natural Light Seltzer's affordable and fruity spiked seltzer targets the college-aged drinkers and provides a disruptive opportunity for the alcoholic beverage industry to cater to this demographic.
2. Packaging and Delivery Services - Natural Light Seltzer's bulk 24-can packages offer a disruptive innovation opportunity for the packaging and delivery services industry to cater to consumers' preference for buying in bulk.
3. Food and Beverage - Natural Light Seltzer's flavor-forward spiked seltzers appeal to consumers who crave something different and provide a disruptive innovation opportunity for the food and beverage industry to expand flavor offerings beyond traditional fruity and citrus flavors.