M&M's Super Bowl ad will be revealed via a Zoom call. In light of the ongoing pandemic brands are tasked with creatively engaging consumers at a time when many are seeking distraction and escapism. The approaching 2021 Super Bowl provides the opportunity to do so, as more eyes will be on the screen than ever before.
To boost excitement, M&M's opted to reveal their ad early, in the most modern and relatable way possible -- through a Zoom call. On February 3rd, 50,000 guests will be invited to watch the brand's ad ahead of the big game day release. In addition to the iconic animated chocolate characters, guests of the Zoom call can expect some surprise appearances.
Video Call Ad Reveals
M&M's Super Bowl Ad Will Be Revealed Via a Zoom Call
Trend Themes
1. Zoom Call Reveals - More brands will reveal their Super Bowl ads via video conferencing platforms, providing a new way to engage with consumers.
2. Virtual Previews - Virtual previews of content via video conferencing will become a new norm for brands to create buzz and anticipation.
3. Remote Engagement - Remote engagement strategies, such as video conferencing, will become a staple for brands to connect with consumers.
Industry Implications
1. Advertising - Video conferencing will become an innovative advertising strategy to preview content and engage with consumers.
2. Super Bowl - Brands will explore creative ways to engage consumers during the Super Bowl, as more eyes are on the screen than ever before.
3. Technology - The increased reliance on video conferencing will continue to shape the technology industry, creating new opportunities for innovation in communication.